Targeting audiences at scale has been the biggest strength of exchange-based media buying. However, not reaching KPIs was a risk advertisers had to accept in order to reap the benefits of the programmatic ecosystem. Until now.
ConvertMedia’s next-generation pricing engine and high definition impression analysis enable marketers to reach high-value audiences and prospect for new customers more efficiently than ever. Achieve new levels of ROI by paying for premium inventory on a performance basis across the programmatic ecosystem.
For Publishers & Networks
Publishers have been under tremendous pricing pressure since the advent of programmatic media buying and selling. CPMs have plummeted. Direct relationships are replaced by exchange-sourced deals, leaving more inventory sold as remnant. ConvertMedia is fixing that.
Our integrated monetization platform provides publishers, networks and media sellers with the tools they need to streamline their multi-channel campaign management and maximize revenue and yield across directly sold and programmatically filled campaigns.